New Limit Labs.

About

Who makes the work.

New Limit Labs is led by two creative directors enabled by a roster of creatives across the world. AI is the medium; the idea, the look and every call that matters come from people.

Creative leadsArt direction + design · Film · Technology

Corey Way on a leather sofa in a bright loft studio

Corey Way.

Founder · Creative direction

Corey founded New Limit Labs as the synthetic brand lab of Off Limit, the brand studio he runs. He leads creative direction across the work, from the hybrid production for PSD × Jaxson Dart to Made-It Pro, the golf brand and launch film for Mike WiLL Made-It.

Recent · PSD × Jaxson Dart · Made-It Pro × Cash App@corey.way

Sophie Hospes in a lime jacket against a brick wall

Sophie Hospes.

Creative director

Sophie builds brand worlds: creative direction, design and campaigns for commercial clients in LA, New York, Tokyo and London. On PSD × Jaxson Dart she was creative director, locking the look before the synthetic build began.

Recent · PSD × Jaxson Dart@studiosophiehospes

Where we are

One studio, eleven cities.

Art directors, filmmakers and technologists in Toronto, Saint John, New York, Miami, LA, Buenos Aires, Paris, Berlin, Stockholm, Tbilisi and Da Nang, working as one studio on every brief.

11 cities.Toronto // Saint John // NYC // Miami // LA // Buenos Aires // Paris // Berlin // Stockholm // Tbilisi // Da Nang
4 continents.North America · South America · Europe · Asia
10+ countries.Where the work has run

What's your limit?

Tell us what you're making.

jonah@newlimitlabs.com